Introduce yourself to Potential Supplier

Business Letter

Dear …

I have recently come across your __(website/catalogue/brochure/store/etc)__ and have found that you offer some __(type of products/services/programs)__ that I am very interested in purchasing. Please allow me to introduce myself. My name is __(name)__, the __(president/owner/purchasing agent/etc.)__ of __(name of organization)__. Our company is well known for the quality of __(products/services/programs)__ we have been providing to our __(customers/clients)__ for the past __(#)__ years. We have built a solid reputation in the __(type of business)__ business __(in name of city/country/continent/around the world)__ for offering outstanding __ (products/services/programs)__ such as __(briefly list popular & successful products/services/programs)__. We believe that your company offers the kind of __(products/services/programs)__ that we would like to __(carry/offer/be associated with)__.

I would welcome an opportunity to meet with you to discuss a business relationship with your company __(and to draw up the contracts for our first order)__. __(Initially, we are looking at a sizable order in the area of approximately __$amount/# items)__. As it is our intent to market __(this/these)__ particular __(type of products/service/program)__ for __(type of occasion i.e. Christmas/Valentine’s Day/etc)__, it is imperative that we act quickly on this. I am prepared to visit your __(office/plant/warehouse/etc.)__ to meet with you within the next __(# days/weeks)__.

Please contact me at __(phone/fax#/email address)__ to make arrangements to meet with me. I am looking forward to hearing from you very soon.

Yours truly,