Introduction - New Product/Service to Customers

Business Letter

Dear ….

We are pleased to introduce to you our unique new __(Name of product/service)__. This is a __(product/service)__ that will __(briefly describe how it will overall benefit the customer – Example: help you to build a healthy Savings Account quickly and effortlessly all the while earning a high rate of interest)__. Before you know it, you’ll be able to __(briefly describe specifically how this will benefit them once they sign up/buy the product - Example: take that big vacation you’ve always dreamed of or....)__.

This how it works:

  1. __(briefly describe how product works)__
  2. __(briefly describe how product works)__
  3. __(briefly describe how product works)__

Enclosed, you will find __(documentation/a brochure/etc.)__ outlining the key features of this new __(Name of product)__. Note the __(briefly outline something significant about it – Example: the attractive rate of interest it offers)__. With ease, you now can successfully __(briefly describe what the product accomplishes)__.

Please feel free to contact us for any additional information. We’d be happy to answer any questions you may have. As always, it is our pleasure to be of service to you. Thank you for choosing __(Name of your organization)__ for your __(type of)__ needs.

Sincerely,