Prospecting for Buyers and Sellers

Business Letter

Dear …

Looking to buy or sell a home?

As we all know, buying or selling a home is not a small financial undertaking and we all want to make sure that we are getting a fair deal. There are many complex issues to consider when evaluating the true value of residential property. And working with a professional realtor can provide you with the kind of expertise you need to help you make right decisions.

My name is __(Name)__, with __(name of Realty Company)__. I am a seasoned professional Realtor with __(#)__ years of experience in __(name of area)__. Taking care of my client’s needs is my full time occupation and is something that I take very seriously. I make it my business to know what you are specifically looking for when buying or selling a home. Once I understand your goals, I step into high gear and will not stop working for you until your deal is complete.

When you choose me as your Realtor, you can expect me to:

  1. __(List service #1 - preferably something that sets you apart from other realtors)__ – __(here give an explanation of how this will benefit the client)__
  2. __(List service #2 - preferably something that sets you apart from other realtors)__ – __(here give an explanation of how this will benefit the client)__
  3. __(List service #3 - preferably something that sets you apart from other realtors)__ – __(here give an explanation of how this will benefit the client)__

So why not call and let me help you make this a lot easier for you? If you are ready to buy or sell, or know someone who is, please feel free to contact me anytime at __(phone #/email address/etc.)__. I hope to hear from you soon.

Yours truly,