Prospecting to Past Customers

Business Letter

Dear …

I was going over some of our records recently, when I came across __(your name/the name of your company)__. It’s been a long time since we’ve had the privilege to be of service to you and I realized that we have made some changes to the selection of __(products/services/etc.)__ we offer since we last heard from you. So I thought I’d update you on some things that might be of interest to you.

A couple of things that may peak your interest include our new __(list a couple of new things that you are offering to your customers)__. The __(type of service/item)__ will provide you with __(give a brief description of the benefits it offers)__. Our new__(type of service/item)__ offers you __(give a brief description of the benefits it offers)__.

For your convenience, I’ve enclosed a __(catalogue/brochure/etc)__ that outlines these new __(products/services)__, along with other __(products/services)__ we have available. Please feel free to browse through this __(catalogue/brochure/etc)__. If you have any questions, don’t hesitate to contact us at __(phone #)__. We’d welcome the opportunity to speak with you again and would be happy to answer any questions you may have.

We hope to hear from you again soon.